A/E/C Professional Services Marketing Principles & Applications (Part I)

A/E/C Professional Services Marketing Principles & Applications (Part I)
Event on 2014-03-06 10:30:00

This program was rescheduled from February 13, 2014 due to inclement weather. If you registered prior to February 11th and are not able to attend on the new program date, we will offer full refunds if requested 48 hours prior to the program (see cancellation policy below).

We apologize for any inconvenience.

What does it take to truly master the knowledge and skills needed to effectively market professional services for the built and natural environment? The Society for Marketing Professional Services "Domains of Practice for Professional Services Marketers" provides a great overview of this topic.

This year, the Virginia Chapter will present SMPS' six domains of practice over two separate sessions – one in Virginia Beach on March 6, 2014 and the other in Richmond on July 10, 2014.  We will provide participants with an understanding of marketing research, marketing planning, business development, proposals, promotions and organizational management. Join us to learn how to apply these foundation principles to your business!

This is the perfect training for marketing/BD/industry newbies, seasoned professionals in need of fresh ideas, and anyone who wants to learn more about the Certified Professional Services Marketer (CPSM) credential, a mark of distinction that recognizes an individual who has met a rigorous standard of experience and expertise in marketing professional services. 

 

Registration is separate for Part I and Part II. Please monitor the SMPS Virginia Website for information on A/E/C Professional Services Marketing Principles & Applications (Part II) In Richmond, VA in July 2014. 

Agenda:

10:30 am – 11:00 am Registration & Networking

11:00 am -12:00 am Presentation (Andrew Ryan and Mike Gray, Commonwealth Partnerships Group; Domain 1: Marketing Research) 

12:00 pm – 12:30 pm Lunch

12:30 pm – 1:30 pm Presentation (Tim Klabunde, Timmons Group; Domain 2: Marketing Plan)

1:30 pm – 1:45 pm Break

1:45 pm – 2:30 pm Presentation (Pete Kienle, FSMPS, CPSM, Kienle Communications; Domain 6: Information, Resource, and Organizational Management)

2:30 pm – 2:45 pm Break

2:45 pm – 3:30 pm Presentation (Pete Kienle, FSMPS, CPSM, Kienle Communications; Domain 6:  Information, Resource, and Organizational Management continued)

Lunch will be provided

Presentation and Speaker Information: 

 

Market Research: Business Development Tools for Today and the Next Ten Years (Domain 1)

Speaker: Andrew Ryan and Mike Gray, Commonwealth Partnerships Group

Description: As any business owner and business development professional will tell you, finding the next opportunity can be challenging. Adding to this challenge is the reality that technology has resulted in more information publicly available than ever before. This new internet/information age has brought immeasurable opportunities but it has also created a culture of inaccurate information. This presentation will cover current trends in market research and where market research is going in the next ten years.

Specific points of discussion will include:

  • The consolidation of information networks by companies such as Thompson Reuter, Bloomberg, McGraw Hill, and others
  • Objective informations sources vs. subjective information from companies with profits to gain (commercial brokerage firms, banks, etc.)
  • Market research developed through inter-personal relationships
  • Social media as market research tool
  • The internet’s unreliability for objective market research
  • Local institutions/associations and their role in market research

Level of Audience: This session is appropriate for Principals and Marketers/BD Professionals with 5+ Years of Experience.


Markeing Plans You'll Actually Use (Domain 2)

Speaker: Tim Klabunde, Timmons Group

Description: Somewhere between planning and implementing are an endless number of actions that ensure success.  Over the course of an hour we’ll look at those actions, discussing stories of failure and success, to better understand what truly creates a great marketing plan.

Learning Outcomes:

  • Understand the components of successful marketing plans used by the largest firms in the industry and how to scale those same components to build a successful marketing plan for your firm.
  • Develop the fine art of creating buy-in from the initial stages of generating a plan to the long-term goal of actually implementing the plan.
  • Identify the steps you can take to move from "winging it" to "planning it."

Level of Audience: This session is appropriate for all levels of marketing/BD professions, and Principals involved in strategic marketing.

Information, Resource and Organization Management: Tying it all together! (Domain 6)

Speaker: Pete Kienle, CPSM, FSMPS; Kienle Communications

Description: For a marketing team to flourish, the knowledge and skills gained in studying Domains 1-5 need to be tied together by communication across departments, disciplines and offices. Domain 6 primarily focuses on leadership, management and communication of AEC marketing and business development information, people and systems. 

This program will focus on how to make a high performance team out of your marketing and technical professionals—geared toward winning more work effectively and efficiently. Pete will make his key points using real life experiences gained as a marketing professional managing  firm-wide efforts of marketing and business development for AE firms.

Level of Audience: This session is appropriate for all levels of marketing, business development and technical professionals. A diverse group is preferable, as more discussion will enhance the value of the session for all attendees.

 

CEU's: 4


Domains of Practice: 1, 2, 4, 6

  

Freebie: Drop your business card in the fish bowl to win a free future program. Must be present to win!

 

Target Audience: All levels of marketers, business developers, and related professionals.

 

Sponsorship Opportunities:

0 Level

Registration for one person

Signage at Registration Table and Food/Beverage Table

Business Card Placement at each attendee seat

Recognition during Opening Remarks

 

Registration Policy:

Payment is accepted online, at the door or mailed in advance to: 
SMPS Virginia Chapter Treasurer, Kate Cerone, WPL Site Design, 242 Mustang Trail, Suite 8, Virginia Beach, VA 23452. Checks are payable to SMPS Virginia.

 

Service Charge: If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a .00 service charge to cover billing and processing.

 

Cancellation Policy: Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a service charge and will be billed accordingly.

at Central Library Virginia Beach
4100 Virginia Beach Boulevard
Virginia Beach, United States

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Originally posted 2014-03-06 02:40:02. Republished by Old Post Promoter

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